Agency Hopping is… Exhausting!

Decentralized Masters, founded by CFA Level III Tan Gera and entrepreneur Salim Elhila, had been investing over half a million in paid ads across Google and Meta to teach retail people how to navigate the complex world of cryptocurrency. 

But their old agency—unfamiliar with crypto—left them with poor communication and underwhelming ad tactics.

This agency (like the others) promised the world and even had a great reputation but instead, they got slow slack replies, sparse reporting, and a lot of unanswered questions.

 Growth stalled, and crucial updates were slow, despite paid ads being their main revenue source.

In fact, Salim and Tan had been through multiple agencies getting promised the world but left with only disappointment – literally. 

With blockchain and cryptocurrency moving at lightning speed, any delay or lack of clarity could end up costing a lot of money.

Challenge: Charting a Fresh Course in a Fast-Paced Crypto World

This is where Neuro-Trader stepped in to fix this – we are always available around-the-clock with fast Slack replies. 

We also settled with 2 meetings a week with the marketing manager and both founders. 

If someone wanted the latest numbers on prospecting spend or retargeting performance, they would receive an answer within minutes.

We even created custom pacing reports that broke down every dollar spent every single day, so they’d know exactly how each campaign was shaping up. 

That sense of trust started to build almost immediately, and the tension that once weighed them down began to ease.

Collaborating with their marketing manager became more like an energizing rhythm than a dull checklist. Twice a week, we’d hop on video calls with the manager and both founders, Tan and Salim to dissect everything from ad performance metrics and plan to action. 

In between those calls, we pinged each other in Slack with quick updates, creative angles we thought might work,

And even had a separate channel where we should share interesting crypto news that could spark a new campaign. 

Staying ahead of the game and up to date in the whole trading space is key here and will forever remain the 🔑.

The client loved our obsession with the industry—something their old agency just didn’t offer.

It is because one of our founders is heavily invested in crypto… 

You cannot teach passion.

Plan: Implementing TAF (Trader Ad Framework)

We started by introducing  our TAF (Trader Ad Framework), a specialized method we’ve perfected by working in the trading niche for years. It wasn’t just about designing a slick ad and crossing our fingers.

While placing and implementing TAF, we discovered a hidden gem:

The Hyros Call event was set as a “secondary goal” in Google Ads. That meant Google’s algorithm wasn’t fully optimizing toward qualified calls. So we flipped it to a “primary goal.”

Simple, right? But it changed everything. Suddenly, the system knew exactly which conversions mattered most, allowing us to optimize budgets and bids with laser-like precision.

If you're unfamiliar with Hyros.com, it's a third-party tracking software that uses artificial intelligence to deliver the most accurate data—especially important since tracking by today’s major media corporations has become increasingly unreliable.

We tested multiple angles—like the “Bull Run” storyline for bullish market days and fallback angles when the market slowed down. We then combined those angles with new creative variations so we could avoid ad fatigue, a major concern in such a fast-paced landscape. 

Because we knew crypto inside and out, we could pitch timely hooks to potential traders, showing them how to gain an edge whether prices were soaring or dipping. 

The Good Ol’ Meta Hurdles

Of course, there were hurdles. 

Meta’s approval bot sometimes flagged our ads due to words like “finance” , “crypto” ,“trading,”, or even $$ figures – it was tagged as high risk. 

We didn’t let it slow us down. Instead, we worked closely with our VIP Meta ads rep to get the green light on our campaigns. 

At times, when ads got rejected after pouring in thousands of dollars, we’d adapt quickly and push through new text variations or disclaimers. 

That speed of execution was crucial to the success of the client.

Results: Winning Metrics That Paved The Way

The most obvious sign of success was watching the cost per qualified call plummet.

Before we started, Meta ads hovered around an eye-watering $1,120 cost per call and netted a return on ad spend (ROAS) of roughly 2.0. 

After we stepped in, that same cost shrank to about $931, sometimes dipping closer to $900 when conditions were just right. Meanwhile, ROAS bumped up to the 2.5–3.0 range. 

You can imagine what that meant for the bottom line—every dollar spent on ads was suddenly working harder. 

The same story played out on Google’s side. Early on, Google ads cost Decentralized Masters about $1,287 to land a qualified call, with a ROAS that floated between 1.5 and 2. It wasn’t terrible, but it left plenty of room for improvement. We rolled out our new targeting, made the Hyros Call event a priority, and—like magic—the cost often dropped to $800, and occasionally as low as $500. ROAS soared to 3.5 and even hit 5 in some campaigns.

Beyond just the numbers, the structural changes made daily operations smoother.

How can Neuro-Trader help YOU?

Not every brand is in the same position as Decentralized Masters when they came to us—and that’s exactly why our approach is never one-size-fits-all.

Remember, we are not an agency but individualized growth partners.

We dive deep into your funnel, craft razor-sharp angles, and show you exactly where your ad dollars go—from click to sale. Whether you’re in crypto, or any other retail trading brand, what matters is clarity, adaptability, and real expertise.

You’ll get high-level strategy backed by daily insights, constant communication, and fast pivots. We tackle compliance challenges, decode ad platform quirks, and fix hidden funnel leaks—so you can focus on scaling without stress.

Think of Neuro-Trader as your behind-the-scenes growth partner, obsessing over results so you don’t have to.

Lets help traders trade and invest better while scaling your brand.