Disclaimer: Jason, the founder of this agency, was previously employed at Tradovate. Shahrose came later in the picture once Tradovate was acquired.
From Insolvency to Opportunity
When Tradovate first approached Jason Randolph (Founder of Neuro-Trader), they were standing on the edge of insolvency, facing an uncertain future in the highly competitive world of futures trading.
After Jason met with Rick at his barn, the founder of Tradovate, Jason agreed to work on this new cloud-based futures trading platform – essentially functioning as the Chief Marketing Officer.
The company had only $5,000 per month in ad spend, and despite having a strong product, their growth was stagnant.
At this time, Ninjatrader wasn’t part of the picture, and Tradovate needed a miracle.
And the miracle did occur after months of hard work at tradovate, Jason essentially scaled the ad spend from $5,000 to $125,000 a month at a hyper-profitable rate.
The miracle did not stop there… Things took a dramatic turn when Ninjatrader acquired Tradovate for $115 Million!
With the acquisition, Jason transitioned from an in-house role to working as a contractor, and then this is where Shahrose (also founder of Neuro-Trader) became deeply involved.
Ninjatrader’s team brought in a larger budget equated to $600,000 a month between both brands – giving us the means to execute a more ambitious marketing strategy.
Challenge: Navigating Competitive Waters
The transition wasn’t without its complications. Ninjatrader and Tradovate, despite being part of the same company, were effectively competitors in the same niche – both futures brokers.
Now, we had to balance the growth of two companies—Tradovate and Ninjatrader—that were essentially competitors. The overlap in their target audience meant that bidding against each other was inevitable unless we found a way to differentiate their campaigns.
Though a strong brand presence, Ninjatrader also had no formal creative strategy, no comprehensive approach to user acquisition, and little visibility into campaign performance.
They needed a complete overhaul of their media buying and creative processes. Adding to the complexity was the lack of tools for detailed performance reporting, which made it difficult to identify what was working and what wasn’t. They were flying blind, and we knew that had to change.
Compliance, mobile app, and…
A total rebrand for Ninjatrader since it was just way too 1990 - 2000 “design like”
The list goes on…
Plan: Revolutionizing Media Buying and Creative Strategy
Once we understood the scope of the challenges Tradovate and Ninjatrader were facing, our first step was to conduct a comprehensive audit of their existing media buying and creative processes. We had to address their lack of visibility into performance metrics and outdated approach to ad buying.
Working alongside the Senior Director of Marketing, Director of Marketing, and Chief Marketing Officer at Ninjatrader– we create a synchronized paid marketing strategy.
We introduced our TAF method that involved creating detailed reporting analytics, offering in-depth visibility by channel and campaign.
Our team introduced Google Ads, Android App Ads, Twitter Ads. Apple Search Ads, Meta Ads, , and programmatic direct buys
Basically a full scale paid media solution with no crumbs left!
Results: Scaling Success and Driving Massive Growth
The results were nothing short of transformative.
By the time Ninjatrader acquired Tradovate for $115 million in 2022, we had successfully grown Tradovate from near insolvency to a profitable entity with a monthly ad spend of $125,000. But the true success came after the acquisition.
Starting with a budget of $600,000 per month, we scaled that to $12 million within the first year.
In the following six months, we pushed the budget further to $16 million annually—all while keeping both brands highly profitable despite bidding overlap.
Through our media buying and creative strategy optimizations, we reduced Tradovate’s CPA by over 60% prior to the rebranding.
Not only that, but we managed to increase mobile app installs by 76% while reducing the cost per install by 32% over a seven-month period, comparing January 2022 to February 2023.
By March 2023, we had efficiently optimized the paid media relaunch for Ninjatrader, implementing new tests and leveraging positive public relations to maximize reach.
As depicted in the image above, we achieved a staggering 650% increase in applications and reduced the CPA by 85% in just 5 months.
Our work didn’t just improve the numbers; it transformed the internal processes with both brands. In short, we didn’t just save money—we created a proven system that could scale profitably and sustainably for the long term.
Ready to Transform Your Growth?
Not every brand is in the same position as Ninjatrader when they came to us—and that’s exactly why our approach is never one-size-fits-all.
Recently, they were acquired by a major crypto giant, Kraken for a $1.5 Billion acquisition!
Remember, we are not an agency but individualized growth partners.
We dive deep into your funnel, craft razor-sharp angles, and show you exactly where your ad dollars go—from click to sale. Whether you’re in crypto, or any other retail trading brand, what matters is clarity, adaptability, and real expertise.
You’ll get high-level strategy backed by daily insights, constant communication, and fast pivots. We tackle compliance challenges, decode ad platform quirks, and fix hidden funnel leaks—so you can focus on scaling without stress.
Think of Neuro-Trader as your behind-the-scenes growth partner, obsessing over results so you don’t have to.
Lets help traders trade and invest better while scaling your brand.
