A Major Rebrand and a New Era for 0 Percent: Nurp

When Shahrose first joined the team at 0 Percent (founded by Jeff Sekinger), as one of the first in house media buyers it was already a company on the move but making waves in the credit education space. 

At the time, 0percent introduced Algorithmic Bots for retail traders and hit gold. The demand was incredible and results for members were even better.

Just like any industry-leading firm aiming for its next level, it was about to undergo a massive transformation—one that would reshape its brand identity and positioning in the market. 

A complete rebrand from 0 Percent to Nurp was in the works, and it was all hands on deck. The company's ambition was clear: Nurp would be the home of a suite of trading products for retail.

Shahrose, stepping into his role, immediately felt the weight of the challenge. The situation demanded precision, creativity, and a deep understanding of the niche market Nurp was targeting—high-income individuals aged 35+, predominantly male, and experienced in investing. 

And the rebrand needed to happen … FAST!

New creatives, new funnels, new ad accounts—everything had to be rebuilt from the ground up.

Thanks to his deep experience and massive success at Ninjatrader.com and Tradovate.com, Shahrose was well-prepared to take this challenge.

Challenge: Navigating a Competitive Landscape 

Nurps competitors posed a unique challenge. 

Nurp wasn’t the only company making moves in the trading bot niche. Competitors were quick to latch onto any successful strategy and replicate it. 

In fact, they began copying Nurp’s creative angles, ad copy, and even their funnels almost word-for-word. 

And guess who came up with much of the ad messaging and angles? 

Yep, Shahrose…

It was like a game of chess

When Shahrose came on board, the average calendar bookings per day hovered around 50-70%. That number had to grow, and fast.

And guess what? They did! 

Plan: Crafting a Strategy for Growth and Scalability

To tackle the mounting challenges, Shahrose and the team at Nurp knew that they had to act decisively and strategically. 

The first step Shahrose took was a deep audit of the entire media buying process, 

The existing framework, while functional for a smaller-scale operation, was not built to handle the exponential growth that Nurp was targeting. 

There were also only so many angles running plus many non-compliant ads running.

Shahrose spearheaded this overhaul with assistance from his manager and associate media buyer, creating a new media buying structure that allowed for much more granular targeting, optimization, and ultimately, scalability. 

Then, it was time to send in new creative requests to get recorded directly by the founder of the company, Jeff.

The company needed to stretch its $300,000 ad budget and make every cent work towards increasing profitability

This wasn’t just about creating attractive ads—it was about diving deep into the psyche of their ideal customer. 

Results: A Surge in Growth and Efficiency

The actions taken by Shahrose and the Nurp team yielded results that were nothing short of remarkable. 

Here is an example ad that Shahrose came up with,the  infamous “robot slapping” ad meme with an angle focused on how high income owners were tired of their financial advisors underperforming.

The success of the infamous “robot slapping” ad—an idea Shahrose ideated—generated MILLIONS in revenue, further solidifying Nurp’s reputation as an industry leader. 

These innovative ads and media buying approaches allowed the team to reduce the cost per booking by over 65% and scale to over $1 million ad spend per month—an impressive feat, particularly in such a competitive niche. 

Previously, the company averaged about 50-70% in daily bookings—a respectable number, but far from optimal. After implementing the new strategies, this figure skyrocketed, consistently averaging over 135% per day even 200% many times. 

The impact of this growth on the overall business was profound, driving more leads and increasing conversion opportunities.

How can Neuro-Trader help YOU?

Not every brand is in the same position as 0percent / Nurp when Shahrose helped them —and that’s exactly why our approach is never one-size-fits-all.

Remember, we are not an agency but individualized growth partners for a reason!

Just like Shahrose did with Nurp, the whole Neuro-Trader team dives deep into your funnel, craft razor-sharp angles, and show you exactly where your ad dollars go—from click to sale. Whether you’re in crypto, or any other retail trading brand, what matters is clarity, adaptability, and real expertise.

Imagine increasing your booking rates by over 65%, while slashing acquisition costs?!

You’ll get high-level strategy backed by daily insights, constant communication, and fast pivots. We tackle compliance challenges, decode ad platform quirks, and fix hidden funnel leaks—so you can focus on scaling without stress.

Think of Neuro-Trader as your behind-the-scenes growth partner, obsessing over results so you don’t have to.

Lets help traders trade and invest better while scaling your brand.