The Unexpected Partnership That Sparked Growth

This started when Raul Gonzalez III, the founder of Leveled Up Traders and multiple other trading related businesses’ responded to a cold Instagram message from Shahrose

This was a bold move, considering most of Leveled Up’s energy had gone into building organic buzz. Paid ads were always struggling—something they’d eventually resolve. 

Little did they know that “eventually” would come much sooner, and from an unlikely place: Us.

From the moment we joined forces, the energy was different. Our team at Neuro-Trader had a habit of diving right into the thick of it. 

The Leveled Up crew had multiple co-owners in the mix, but they trusted us as the experts from day 1. 

Whether it was brainstorming new angles for social ads or figuring out the best creative approach for new funnels, they were all ears. 

This image below depicts examples of directional scripts we wrote for leveled up

Their main priority was scaling the brand without losing the personal touch that made them special.

In other words, this was the perfect partnership!

We introduced weekly data reports that arrived by Loom video, recapping ad performance and any areas needing attention. 

Leveled Up Traders had strong organic growth, but they needed a structured approach to paid media. 

By uniting that organic strength with targeted advertising, we aimed to show retail traders around the world that here was a prop firm built on real value. 

Within weeks, we had pitched, refined, and finalized a plan to expand into multiple channels, from Meta to Google, guided by the data we collected each week.

Challenge: Overcoming the Chaos of Uncharted Territory

 When we started, Leveled Up Traders paid ads were non-existent.

They’d done well with organic outreach—folks stumbled upon their brand through word-of-mouth or a random Instagram post which made the prop firm super profitable.

 But scaling beyond that? That was not a thing at that time.

A lack of clear communication channels had also limited their progress. They’d worked with other agencies in the past, but those agencies often treated them like just another account. Slow emails. Sporadic updates. Zero sense of urgency. The usual story. 

Our mission was different: we wanted to stay available around the clock—ready to fix a rejected ad or adjust budget strategies if something veered off course. 

Then there was the elephant in the room: the forex niche is considered high risk. 

The Good Ol’ Meta Hurdles

Meta’s approval bot many times flagged our ads due to words like “finance” , “crypto” ,“trading,”, or even $$ figures – it was tagged as high risk. 

We didn’t let it slow us down. Instead, we worked closely with our VIP Meta ads rep to get the green light on our campaigns. 

At times, when ads got rejected after pouring in thousands of dollars, we’d adapt quickly and push through new text variations or disclaimers. 

That speed of execution was crucial to the success of the client.

Meanwhile, the wider industry faced its own storms. MetaTrader 4 was pulling back for U.S. traders, and shady prop firms were making headlines for questionable practices. Trust was eroding in the forex space, which meant any brand in this niche had to prove its legitimacy. 

We had to show real results, real testimonials, and a transparent approach. All that demanded a robust framework for user acquisition—one that balanced bold claims with authenticity and data.

All these factors converged into a massive challenge. We had to launch brand-new campaigns, dodge compliance issues, and do it all in a short time frame. 

There was no blueprint for “how to quickly scale a forex prop firm from scratch,” especially under these volatile conditions.

Plan: Building a Robust Advertising Engine

We began by reshaping the entire brand identity, moving from “Leveled Up Society” to “Leveled Up Traders.” 

Before we came in, this process was in the works but we had to help the team speed it up.

This wasn’t just a cosmetic change. We wanted to align every element—logo design, tagline, ad copy—so it spoke directly to serious retail traders seeking a prop firm they could trust. Our team at Neuro-Trader sat with the co-owners to map out a fresh creative strategy that hit on the emotional triggers relevant to their audience. 

We started by introducing our TAF (Trader Ad Framework), a specialized method we’ve perfected by working in the trading niche for years. It wasn’t just about designing a slick ad and crossing our fingers.

For each platform, we crafted unique angle variations—like “fast growth for advanced traders” or “slow and steady wins for cautious newcomers.” We’d then A/B test everything from headlines to images, quickly identifying what resonated most. Anytime we noticed an ad slipping, we’d retire it before wasted spend piled up. If something soared, we doubled down and scaled. 

Next, we tackled the infrastructure. Paid ads mean little if you can’t interpret the data or pivot quickly. We set up dedicated Slack channels for daily check-ins—this was critical in a high-risk niche like forex. If an ad got flagged at midnight, we’d know by 12:01 a.m. and fix it by 12:15 a.m. That’s not an exaggeration; the team prided itself on near-instant availability. 

Additionally, we placed a dedicated Google Ads rep sitting in the New York office to keep tabs on the account and to keep us updated with any exclusive google ads beta programs

Weekly Loom recordings replaced dry, text-heavy reports, allowing us to walk Leveled Up Traders through real-time performance graphs and highlight any potential red flags. 

Results: From Zero to 6 figure Monthly Revenue

Before we stepped in, Leveled Up Traders had a grand total of $0 in paid ads revenue for July 2024. 

By August, thanks to our new funnels and creative strategies, they raked in $35,006.64. 

September followed suit at $35,702.25, showing early but steady gains. 

Then, in October, they nearly doubled up to $87,571.64, and in November, it hit $143,471.89. 

December topped that at $213,797.93. 

The real breakthrough arrived in January 2024, when monthly revenue soared to $333,032.59. All this growth came from paid media that didn’t exist before we built it.

What made these numbers even more impressive was the return on ad spend (ROAS). We logged an average ROAS of about 5.94 across Meta and Google. 

Put it in perspective: the breakeven point, factoring in the lifetime value of Leveled Up Traders’ customers, hovered around 1.1 ROAS. 

So, any ROAS above that line is profitable, and a 5.94 average is nothing short of transformative. 

This gave the leadership team confidence that they could keep scaling without losing sleep over whether they’d recoup their ad costs.

How can Neuro-Trader help YOU?

Not every brand is in the same position as  Leveled Up Traders when they came to us—and that’s exactly why our approach is never one-size-fits-all.

Remember, we are not an agency but individualized growth partners.

We dive deep into your funnel, craft razor-sharp angles, and show you exactly where your ad dollars go—from click to sale. Whether you’re in crypto, or any other retail trading brand, what matters is clarity, adaptability, and real expertise.

You’ll get high-level strategy backed by daily insights, constant communication, and fast pivots. We tackle compliance challenges, decode ad platform quirks, and fix hidden funnel leaks—so you can focus on scaling without stress.

Think of Neuro-Trader as your behind-the-scenes growth partner, obsessing over results so you don’t have to.

Lets help traders trade and invest better while scaling your brand.